Dr Qionglei Yu


NameDr Qionglei Yu
Job titleAcademic Sessional

Research outputs

Tourism boycotts and animosity: a study of seven events

Yu, Q., McManus, R., Yen, D. and Liu, X. 2019. Tourism boycotts and animosity: a study of seven events. Annals of Tourism Research. https://doi.org/10.1016/j.annals.2019.102792

Away from home: how young Chinese consumers travel with global brands?

Cappellini, B., Hosany, S., Yen, D. and Yu, Q. 2017. Away from home: how young Chinese consumers travel with global brands? Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2017.10.012

Enhancing firm performance through internal market orientation and employee organizational commitment

Yu, Q. 2017. Enhancing firm performance through internal market orientation and employee organizational commitment. International Journal of Human Resource Management. https://doi.org/10.1080/09585192.2017.1380059

Internal market orientation leveraging firm performance via internal success

Yu, Q. and Barnes, B. 2016. Internal market orientation leveraging firm performance via internal success.

Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership

Yu, Q., Cappellini, B., Hosany, S. and Yen, D. 2016. Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership.

British sojourners in China: the outcomes of triple acculturation forces

Yu, Q., Yen, D. and Cappellini, B. 2016. British sojourners in China: the outcomes of triple acculturation forces.

Internal market orientation, a novel approach to improve firm performance in China

Yu, Q., Yen, D. and Huang, Y. 2016. Internal market orientation, a novel approach to improve firm performance in China.

IMO and internal branding outcomes: an employee perspective in UK HE

Yu, Q., Asaad, Y., Yen, D. and Gupta, S. 2016. IMO and internal branding outcomes: an employee perspective in UK HE. Studies in Higher Education. https://doi.org/10.1080/03075079.2016.1152467
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