Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership

Speech

Yu, Q., Cappellini, B., Hosany, S. and Yen, D. 2016. Away from home: how Little Emperors travel with global brands? Core and contextual meanings of global brands leadership.
AuthorsYu, Q., Cappellini, B., Hosany, S. and Yen, D.
TypeSpeech
Year2016
Conference2016 Global Marketing Conference
File
Publication process dates
Deposited03 Aug 2016
Accepted02 Apr 2016
Completed24 Jun 2016
Output statusUnpublished
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https://repository.canterbury.ac.uk/item/87w9q/away-from-home-how-little-emperors-travel-with-global-brands-core-and-contextual-meanings-of-global-brands-leadership

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GMC Hong Kong 2016 Presentation Little Emperor.pdf

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