Mrs Kristine Pole


NameMrs Kristine Pole
Job titleSection Director for Advertising and Marketing
Research instituteChrist Church Business School

Research outputs

Evaluating an interactive PR and marketing simulation: a communities of practice approach

Pole, K. and Fearon, C. 2018. Evaluating an interactive PR and marketing simulation: a communities of practice approach.

UK bloggers survey 2017

Pole, K. and Vuelio 2017. UK bloggers survey 2017. Vuelio.

Explaining social media acceptance by business-to-business SMEs in the South-East of England: a theory-enhanced qualitative comparative analysis

Iannacci, F. and Pole, K. 2016. Explaining social media acceptance by business-to-business SMEs in the South-East of England: a theory-enhanced qualitative comparative analysis.

Introduction to retail marketing management

Pole, K. 2015. Introduction to retail marketing management. in: Goworek, H. and McGoldrick, P. (ed.) Retail Marketing Management: Principles and Practice London Pearson.

An international study of social media and its role within journalism and the journalist - PR practitioner relationship

Pole, K. 2013. An international study of social media and its role within journalism and the journalist - PR practitioner relationship. Academy of Marketing 2013. University of South Wales, Cardiff 08 - 11 Jul 2013

Global Social Journalism Study 2015

Pole, K. and Gulyas, A. 2015. Global Social Journalism Study 2015. Chicago Cision US.

Social PR study 2015: a study of social media use among PR professionals

Pole, K. and Cision UK 2015. Social PR study 2015: a study of social media use among PR professionals. London Cision UK.

Social journalism study 2015: United Kingdom

Pole, K. and Gulyas, A. 2015. Social journalism study 2015: United Kingdom. Germany Cision Germany.

Social Journalism Study 2014 - Finland

Pole, K., Gulyas, A. and Cision.de 2014. Social Journalism Study 2014 - Finland. Cision Finland Cision Germany.

Building a better PR-journalist relationship: a social media segmentation of UK journalists

Pole, K. 2014. Building a better PR-journalist relationship: a social media segmentation of UK journalists.

2013 social journalism study: how journalists view and use social media and their relationship with PR

Pole, K. and Gulyas, A. 2013. 2013 social journalism study: how journalists view and use social media and their relationship with PR. Germany Cision Germany.

Social Journalism Study 2013 - United Kingdom

Pole, K. and Gulyas, A. 2013. Social Journalism Study 2013 - United Kingdom. Frankfurt Cision Germany.

Social media and journalism study 2013 - Finland

Pole, K. and Gulyas, A. 2013. Social media and journalism study 2013 - Finland. Frankfurt Cision Europe.

Social media and journalism study 2013 - Sweden

Pole, K. and Gulyas, A. 2013. Social media and journalism study 2013 - Sweden. Germany Cision Germany.

'Social Journalism' Studie 2012-2013 - Deutschland

Pole, K., Gulyas, A., Rehkopf, F., Cision Germany and Canterbury Christ Church University 2013. 'Social Journalism' Studie 2012-2013 - Deutschland. Frankfurt Cision Germany.

The role of social media in the journalist and PR practitioner relationship

Pole, K. 2012. The role of social media in the journalist and PR practitioner relationship.

Journalists views and use of social media: Cision Social Journalism Study 2012: global report

Pole, K., Gulyas, A., Rehkopf, F., Cision Germany and Canterbury Christ Church University 2012. Journalists views and use of social media: Cision Social Journalism Study 2012: global report. Frankfurt Cision Germany.

UK trust fundraising - learning to say thank you

Sargeant, A. and Pole, K. 2011. UK trust fundraising - learning to say thank you. International Journal of Nonprofit and Voluntary Sector Marketing. 3 (2), pp. 122-135. https://doi.org/10.1002/nvsm.6090030205
  • 895
    total views of outputs
  • 241
    total downloads of outputs
  • 85
    views of outputs this month
  • 29
    downloads of outputs this month