Pole, K. 2013. An international study of social media and its role within journalism and the journalist - PR practitioner relationship. Academy of Marketing 2013. University of South Wales, Cardiff 08 - 11 Jul 2013
Pole, K., Gulyas, A., Rehkopf, F., Cision Germany and Canterbury Christ Church University 2012. Journalists views and use of social media: Cision Social Journalism Study 2012: global report. Frankfurt Cision Germany.
Sargeant, A. and Pole, K. 2011. UK trust fundraising - learning to say thank you. International Journal of Nonprofit and Voluntary Sector Marketing. 3 (2), pp. 122-135. https://doi.org/10.1002/nvsm.6090030205