Evaluating an interactive PR and marketing simulation: a communities of practice approach

Conference paper


Pole, K. and Fearon, C. 2018. Evaluating an interactive PR and marketing simulation: a communities of practice approach.
AuthorsPole, K. and Fearon, C.
TypeConference paper
Year2018
ConferenceAcademy of Marketing Conference 2018
Publication process dates
Deposited23 May 2018
Completed24 Apr 2018
Accepted24 Apr 2018
Output statusUnpublished
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https://repository.canterbury.ac.uk/item/88v06/evaluating-an-interactive-pr-and-marketing-simulation-a-communities-of-practice-approach

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