Evaluating an interactive PR and marketing simulation: a communities of practice approach
Conference paper
Pole, K. and Fearon, C. 2018. Evaluating an interactive PR and marketing simulation: a communities of practice approach.
Authors | Pole, K. and Fearon, C. |
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Type | Conference paper |
Year | 2018 |
Conference | Academy of Marketing Conference 2018 |
Publication process dates | |
Deposited | 23 May 2018 |
Completed | 24 Apr 2018 |
Accepted | 24 Apr 2018 |
Output status | Unpublished |
Permalink -
https://repository.canterbury.ac.uk/item/88v06/evaluating-an-interactive-pr-and-marketing-simulation-a-communities-of-practice-approach
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