Dr Justin Beneke

NameDr Justin Beneke
Job titleDeputy Director of Partnerships
Research instituteChrist Church Business School

Research outputs

The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa

Beneke, J., de Sousa, S., Mbuyu, M. and Wickham, B. 2015. The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa. International Review of Retail, Distribution and Consumer Research. 26 (2), pp. 171-201. https://doi.org/10.1080/09593969.2015.1068828

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Beneke, J. and Carter, S. 2015. The development of a consumer value proposition of private label brands and the application thereof in a South African retail context. Journal of Retailing and Consumer Services. 25 (4), pp. 22-35. https://doi.org/10.1016/j.jretconser.2015.03.002

The effect of item reduction on assortment satisfaction - A consideration of the category of red wine in a controlled retail setting

Beneke, J., Cumming, A. and Jolly, L. 2013. The effect of item reduction on assortment satisfaction - A consideration of the category of red wine in a controlled retail setting. Journal of Retailing and Consumer Services. 20 (3), pp. 282-291. https://doi.org/10.1016/j.jretconser.2013.01.007
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