What are the Key Characteristics of Vine and how do Audiences Perceive and interact on Vine Platforms?

This thesis appreciates Vine interactive platforms with regards to audience perspective and interaction. It examines different media trends to emphasis the research question was what conventions of a social media platform helped in
promoting appeal and status.

The study relays importance on current social trends and patterns and those emerging, in eclectic social environment Vine. A platform promoting video trends that had piqued multiple industries and a plethora of generation’s interest
involving themselves in the hysteria of Vine. The research carried out was surveillance on Vine activity, with speculative look at its competencies as a platform. Study focused across a UK demographic investigative analysis carried out revealed the intricacy of Vine social platforms and its prospective audience.

Adhering to the methodology comprised of fifty or more so screenshots of Vine website and mobile app showcasing various functions and controls in addition research was also carried out with eight interview candidates based on their opinions and Vine progression. Research collection provided insight into how a quick emerging platform raised audience retention release platform updates and new function in opposition to competitor and fluctuations in popular culture reflect the evolution on Vine platform.

Established in 2013 by social media platform Twitter, Vine set up was structured to ensure viewers and visitors alike had full exposure to its content. The unique selling point was the limitation of content duration, with videos shared amongst friends and other users alike.

Revelations attained during study highlight key elements of Vine state when the platform was active. Key findings during research were that Vine was caught between a stage of societal events and industry conventions. Additionally insight on the general impressions of Vine and misinterpretations of it purpose revolved an alternating social regeneration combined with the fast paced upload of visual content, to communicate messages, entertainment, pedagogy, art and promotion for members to share. Vine user videos comprised of brand optimization, political satire, creative experiments and incentives.

The thesis provides a look into Vine platform during its active state what occurred during its prolific and peak state.