Dr Naeem Naeem
| Name | Dr Naeem Naeem |
|---|---|
| Job title | Associate |
Research outputs
Thematic analysis and artificial intelligence: A step-by-step process for using ChatGPT in thematic analysis
Naeem, Muhammad, Smith, Tracy and Thomas, Lorna 2025. Thematic analysis and artificial intelligence: A step-by-step process for using ChatGPT in thematic analysis. International Journal of Qualitative Methods. 24. https://doi.org/10.1177/16094069251333886Emerging trends in global e-retailing: Exploring the dark side of scan and go in-store technologies in consumer shopping journeys
Naeem, M. 2025. Emerging trends in global e-retailing: Exploring the dark side of scan and go in-store technologies in consumer shopping journeys. International Marketing Review. https://doi.org/10.1108/imr-06-2023-0110Understanding social motivation in scan and go technology
Ozuem, Wilson and Naeem, Muhammad 2025. Understanding social motivation in scan and go technology. Journal of Computer Information Systems. https://doi.org/10.1080/08874417.2024.244500742
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