Dr Naeem Naeem

NameDr Naeem Naeem
Job titleAssociate

Research outputs

Emerging trends in global e-retailing: Exploring the dark side of scan and go in-store technologies in consumer shopping journeys

Naeem, M. 2025. Emerging trends in global e-retailing: Exploring the dark side of scan and go in-store technologies in consumer shopping journeys. International Marketing Review. https://doi.org/10.1108/imr-06-2023-0110

Understanding social motivation in scan and go technology

Ozuem, Wilson and Naeem, Muhammad 2025. Understanding social motivation in scan and go technology. Journal of Computer Information Systems. https://doi.org/10.1080/08874417.2024.2445007
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