Dr Georgios Skourtis


NameDr Georgios Skourtis
Job titleSenior Lecturer in Marketing
Research instituteChrist Church Business School
ORCIDhttps://orcid.org/0000-0001-7055-1084 (unauthenticated)

Research outputs

Destination branding and co-creation: a service ecosystem perspective

Antonios, G., Lamprini, P. and Skourtis, G. 2020. Destination branding and co-creation: a service ecosystem perspective . Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-08-2019-2504

Value co-creation and customer citizenship behavior

Assiouras, I., Skourtis, G., Giannopoulos, A., Buhalis, D. and Koniordos, M. 2019. Value co-creation and customer citizenship behavior. Annals of Tourism Research. 78 (102742). https://doi.org/10.1016/j.annals.2019.102742

Does the co-creation of service recovery create value for customers? The underlying mechanism of motivation and the role of operant resources

Skourtis, G., D├ęcaudin, J.-M., Assiouras, I. and Karaosmanoglu, E. 2019. Does the co-creation of service recovery create value for customers? The underlying mechanism of motivation and the role of operant resources. European Management Review. Volume 16 (Issue 4), pp. 997-1013. https://doi.org/10.1111/emre.12301
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