Miss Pattarin Chumnumpan


NameMiss Pattarin Chumnumpan
Job titleUniversity Instructor in Business
Research instituteChrist Church Business School

Research outputs

Platform development: emerging insights from a nascent industry

Shi, X, Li, F and Chumnumpan, P. 2020. Platform development: emerging insights from a nascent industry. Journal of Management. https://doi.org/10.1177/0149206320929428

The use of product scarcity in marketing

Shi, X., Li, F. and Chumnumpan, P. 2020. The use of product scarcity in marketing. European Journal of Marketing. 54 (2), pp. 380-418. https://doi.org/10.1108/EJM-04-2018-0285

Modelling market dynamics of multi-brand and multi-generational products

Shi, X. and Chumnumpan, P. 2019. Modelling market dynamics of multi-brand and multi-generational products. European Journal of Operational Research. 279 (1), pp. 199-210. https://doi.org/10.1016/j.ejor.2019.05.030

Understanding new products’ market performance using Google Trends

Chumnumpan, P. and Xiaohui, S 2019. Understanding new products’ market performance using Google Trends. Australasian Marketing Journal. 27 (2), pp. 91-103. https://doi.org/10.1016/j.ausmj.2019.01.001
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