Miss Tracy Smith

NameMiss Tracy Smith
Job titleLecturer in Marketing
Research instituteChrist Church Business School

Research outputs

Thematic analysis and artificial intelligence: A step-by-step process for using ChatGPT in thematic analysis

Naeem, Muhammad, Smith, Tracy and Thomas, Lorna 2025. Thematic analysis and artificial intelligence: A step-by-step process for using ChatGPT in thematic analysis. International Journal of Qualitative Methods. 24. https://doi.org/10.1177/16094069251333886
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