Locator maps: helping customers find businesses
Journal article
Byrne, I. 2022. Locator maps: helping customers find businesses . Abstracts of the ICA. 5 (88). https://doi.org/10.5194/ica-abs-5-88-2022
| Authors | Byrne, I. |
|---|---|
| Abstract | This short paper defines a "locator map" as being one that is specifically designed to help customers find businesses, tourist attractions or public buildings, often using a simplified cartographic style. It identifies that there can be at least six formats for this type of map. |
| Keywords | Advertising map; Locator; Sponsored map; Marketing map |
| Year | 2022 |
| Journal | Abstracts of the ICA |
| Journal citation | 5 (88) |
| Publisher | International Cartographic Association |
| ISSN | 2570-2106 |
| Digital Object Identifier (DOI) | https://doi.org/10.5194/ica-abs-5-88-2022 |
| Official URL | https://ica-abs.copernicus.org/articles/5/88/2022/ica-abs-5-88-2022.pdf |
| Publication dates | |
| 14 Sep 2022 | |
| Publication process dates | |
| Deposited | 14 Nov 2024 |
| Publisher's version | License File Access Level Open |
| Output status | Published |
| Additional information | Short abstract published in association with a paper presented at EuroCarto 2022 in Vienna. |
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https://repository.canterbury.ac.uk/item/99990/locator-maps-helping-customers-find-businesses
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