Locator maps: helping customers find businesses

Journal article

Byrne, I. 2022. Locator maps: helping customers find businesses . Abstracts of the ICA. 5 (88). https://doi.org/10.5194/ica-abs-5-88-2022
AuthorsByrne, I.
Abstract

This short paper defines a "locator map" as being one that is specifically designed to help customers find businesses, tourist attractions or public buildings, often using a simplified cartographic style. It identifies that there can be at least six formats for this type of map.

KeywordsAdvertising map; Locator; Sponsored map; Marketing map
Year2022
JournalAbstracts of the ICA
Journal citation5 (88)
PublisherInternational Cartographic Association
ISSN2570-2106
Digital Object Identifier (DOI)https://doi.org/10.5194/ica-abs-5-88-2022
Official URLhttps://ica-abs.copernicus.org/articles/5/88/2022/ica-abs-5-88-2022.pdf
Publication dates
Print14 Sep 2022
Publication process dates
Deposited14 Nov 2024
Publisher's version
License
File Access Level
Open
Output statusPublished
Additional information

Short abstract published in association with a paper presented at EuroCarto 2022 in Vienna.

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ica-abs-5-88-2022.pdf
License: CC BY 4.0
File access level: Open

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