Accessing slow food earth markets: Barriers and enablers

Journal article


Serdane, Z., Polo Peña, A. I., Adebayo, A. and Hatipoglu, B. 2024. Accessing slow food earth markets: Barriers and enablers. Tourism Planning & Development. pp. 1-22. https://doi.org/10.1080/21568316.2024.2412065
AuthorsSerdane, Z., Polo Peña, A. I., Adebayo, A. and Hatipoglu, B.
Abstract

This research evaluates the accessibility of Slow Food Earth Markets and proposes a model for its improvement. The qualitative study involved semi-structured interviews with sixteen Earth Market organisers from nine countries across the world. The results show that the main accessibility barriers for Earth Markets are related to convenience, consistency, communication, and customer psychological factors; these barriers are influenced by the availability of resources from both the supply and demand sides. The study also offers a framework for enabling access to Earth Markets, identifying actors, resources, activities, and desired outcomes. This research contributes to the understanding of how Earth Markets can be used as a platform for developing more accessible events and consequently more sustainable destinations. The results show that balancing authenticity and accessibility will remain a challenge for Slow Food Earth Markets.

KeywordsSlow food ; Sustainable destination development; Farmers' markets; Event accessibility
Year2024
JournalTourism Planning & Development
Journal citationpp. 1-22
PublisherTaylor & Francis
ISSN2156-8316
2156-8324
Digital Object Identifier (DOI)https://doi.org/10.1080/21568316.2024.2412065
Official URLhttps://www.tandfonline.com/doi/full/10.1080/21568316.2024.2412065?src=
Publication dates
Online08 Oct 2024
Publication process dates
Accepted27 Sep 2024
Deposited09 Oct 2024
Publisher's version
License
File Access Level
Open
Output statusPublished
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