Harnessing the power of AI in business

Lecture

Gordon, A. J. and Keane, K. 2024. Harnessing the power of AI in business.
AuthorsGordon, A. J. and Keane, K.
TypeLecture
Description

The the first of the two masterclasses delivered to local microcompanies, SMEs and businesses designed to help them learn about digital technologies and AI and strategies helping them to implementing digital tools/ AI into their business.

Key themes and objectives:

- Introduction to AI in business and AI technologies
- Challenges and benefits of AI to business – real-world examples and tips
- Adoption challenges and how to overcome them
- Responsible and ethical use of AI
- Application of AI in your business (marketing, finance, healthcare)

Benefits:

- Organisations will gain an understanding of digital transformation in small business
- Learn practical tips about tools that can be applied in the workplace to support change

Who for?

Small to medium sized organisations (SMEs) with an appetite for enhancing business capabilities and staying ahead in today’s competitive landscape.

KeywordsAI; Digital transformation; Enterprise; Strategy; Innovation; Creativity
Year2024
Related URLhttps://cccub2b.my.site.com/Events/s/event-detail?eventId=a0yPz000000jZPp
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File Access Level
Open
Publication process dates
Deposited17 Apr 2024
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https://repository.canterbury.ac.uk/item/979z8/harnessing-the-power-of-ai-in-business

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Masterclass 1 - Digital Transformation.pdf
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