Sweet to bitter: Dissonance of scuba diving experience
Journal article
Bideci, M. and Bideci, C. 2023. Sweet to bitter: Dissonance of scuba diving experience. Tourism Management Perspectives. 48 (101167), pp. 1-12. https://doi.org/10.1016/j.tmp.2023.101167
Authors | Bideci, M. and Bideci, C. |
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Abstract | This paper investigates cognitive dissonance in the scuba diving experience. Recent studies show that despite the positive attitudes of scuba divers, negative behaviour and unsupervised practices have had undesirable effects on the ecosystem and its experience economy. Therefore, this paper examines the sweet and bitter sides of experience from scuba divers' perspective, and the role of cognitive dissonance. Using Benner's interpretive phenomenology approach, this paper explores how scuba divers experience cognitive dissonance when confronted with sustainability issues. The findings highlight that while scuba divers have positive feelings about their experience, once sustainability issues are addressed, the experience becomes unfavourable, and the experience economy turns into unpractised; joylessness; unesthetic; and realistic. |
Keywords | Cognitive dissonance; Experience economy; Scuba diving; Sweet spot experience; Sustainability |
Year | 2023 |
Journal | Tourism Management Perspectives |
Journal citation | 48 (101167), pp. 1-12 |
Publisher | Elsevier |
ISSN | 2211-9736 |
2211-9744 | |
Digital Object Identifier (DOI) | https://doi.org/10.1016/j.tmp.2023.101167 |
Official URL | https://authors.elsevier.com/c/1hZP17syS~3Iz~ |
Publication dates | |
10 Aug 2023 | |
Publication process dates | |
Accepted | 03 Aug 2023 |
Deposited | 06 Sep 2023 |
Accepted author manuscript | License File Access Level Open |
Output status | Published |
https://repository.canterbury.ac.uk/item/95917/sweet-to-bitter-dissonance-of-scuba-diving-experience
Restricted files
Accepted author manuscript
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