Sweet to bitter: Dissonance of scuba diving experience

Journal article


Bideci, M. and Bideci, C. 2023. Sweet to bitter: Dissonance of scuba diving experience. Tourism Management Perspectives. 48 (101167), pp. 1-12. https://doi.org/10.1016/j.tmp.2023.101167
AuthorsBideci, M. and Bideci, C.
Abstract

This paper investigates cognitive dissonance in the scuba diving experience. Recent studies show that despite the positive attitudes of scuba divers, negative behaviour and unsupervised practices have had undesirable effects on the ecosystem and its experience economy. Therefore, this paper examines the sweet and bitter sides of experience from scuba divers' perspective, and the role of cognitive dissonance. Using Benner's interpretive phenomenology approach, this paper explores how scuba divers experience cognitive dissonance when confronted with sustainability issues. The findings highlight that while scuba divers have positive feelings about their experience, once sustainability issues are addressed, the experience becomes unfavourable, and the experience economy turns into unpractised; joylessness; unesthetic; and realistic.

KeywordsCognitive dissonance; Experience economy; Scuba diving; Sweet spot experience; Sustainability
Year2023
JournalTourism Management Perspectives
Journal citation48 (101167), pp. 1-12
PublisherElsevier
ISSN2211-9736
2211-9744
Digital Object Identifier (DOI)https://doi.org/10.1016/j.tmp.2023.101167
Official URLhttps://authors.elsevier.com/c/1hZP17syS~3Iz~
Publication dates
Print10 Aug 2023
Publication process dates
Accepted03 Aug 2023
Deposited06 Sep 2023
Accepted author manuscript
License
File Access Level
Open
Output statusPublished
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https://repository.canterbury.ac.uk/item/95917/sweet-to-bitter-dissonance-of-scuba-diving-experience

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