Mapping the geographies of luxury cognitive “purity”
Working paper
Carlotto, F. and O'Leary, S. 2018. Mapping the geographies of luxury cognitive “purity”. London Regent's University.
Authors | Carlotto, F. and O'Leary, S. |
---|---|
Type | Working paper |
Abstract | This study aims to profile the cognitive and perceptual constructs on place and luxury products shared by individuals on the Internet. A netnographic study was conducted on selected digital platforms (Q&A websites, Forum Groups, Blogs), with further engagement in interviews, participant |
Keywords | Luxury branding; Purity/impurity; Digital users; Netnography; Place indicators |
Year | 2018 |
Publisher | Regent's University |
Place of publication | London |
ISSN | 2755-3884 |
2755-3892 | |
Official URL | https://www.regents.ac.uk/sites/default/files/2018-11/rwp1802-carlotto-f-oleary-s.pdf |
Related URL | https://www.regents.ac.uk/research/research-publications-and-journals/working-papers |
Output status | Published |
Publication dates | |
Online | 2018 |
Publication process dates | |
Deposited | 28 Mar 2023 |
Publisher's version | File Access Level Open |
https://repository.canterbury.ac.uk/item/9433x/mapping-the-geographies-of-luxury-cognitive-purity
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