Developing entrepreneurial and employability attributes through marketing projects with SMEs
Journal article
O'Leary, S. 2017. Developing entrepreneurial and employability attributes through marketing projects with SMEs. Journal of Research in Marketing and Entrepreneurship. 19 (1), pp. 77-90. https://doi.org/10.1108/JRME-07-2016-0024
Authors | O'Leary, S. |
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Abstract | Purpose Design/methodology/approach Findings Research limitations/implications Practical implications Social implications Originality/value |
Keywords | Marketing; Employability; Entrepreneurship; Higher education; Experiential learning; Project |
Year | 2017 |
Journal | Journal of Research in Marketing and Entrepreneurship |
Journal citation | 19 (1), pp. 77-90 |
Publisher | Emerald |
ISSN | 1471-5201 |
Digital Object Identifier (DOI) | https://doi.org/10.1108/JRME-07-2016-0024 |
Official URL | http://www.emeraldinsight.com/doi/full/10.1108/JRME-07-2016-0024 |
Publication dates | |
10 Jul 2017 | |
Publication process dates | |
Deposited | 29 Mar 2023 |
Output status | Published |
https://repository.canterbury.ac.uk/item/942y3/developing-entrepreneurial-and-employability-attributes-through-marketing-projects-with-smes
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