Back in time with immersive heritage tourism experience: A study of virtual reality in archaeological sites

Book chapter

Bideci, M. and Bideci, C. 2023. Back in time with immersive heritage tourism experience: A study of virtual reality in archaeological sites. in: Ferrer-Rosell, B., Massimo, D. and Berezina, K. (ed.) Information and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023 Springer. pp. 312-317
AuthorsBideci, M. and Bideci, C.
EditorsFerrer-Rosell, B., Massimo, D. and Berezina, K.
Abstract

This study focuses on how virtual reality applications might evoke nostalgic sensations in travellers during cultural heritage tourism. While extensive research on the tourism experience has revealed different extrinsic and intrinsic dynamics that affect the tourist experience, this research aims to explore what feeling of back in time VR users experience in an archaeological destination. The gap in visitor experience employing VR research still persists, despite the rising adoption rate of immersive technology, such as virtual reality. In this study, a qualitative method has been applied to analyse online reviews of VR users who visited the Olympia Archaeological Site in Greece and used the ‘Back in Time Olympia’ VR application. The findings drawn from the results show that nostalgia, presence, engagement by learning, and service experience are essential determinants of tourist VR experiences in such cultural heritage destinations.

KeywordsHeritage tourism; Tourist experience; Virtual reality
Page range312-317
Year2023
Book titleInformation and Communication Technologies in Tourism 2023: Proceedings of the ENTER 2023 eTourism Conference, January 18-20, 2023
PublisherSpringer
Output statusPublished
ISBN9783031257513
Publication dates
Online15 Jan 2023
Publication process dates
Deposited23 Feb 2023
Official URLhttps://link.springer.com/chapter/10.1007/978-3-031-25752-0_33
Related URLhttps://link.springer.com/book/10.1007/978-3-031-25752-0
Publisher's version
License
EventENTER e-Tourism Conference
Web address (URL) of conference proceedingshttps://link.springer.com/chapter/10.1007/978-3-031-25752-0_33
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