Hospitality design and brand experience.

Book chapter


Beka, Rudin and Adebayo, Adenike D. 2020. Hospitality design and brand experience. in: Kenyon, A. J., Robinson, P. and Musgrave, J. (ed.) Managing Hospitality Experiences CABI. pp. 159-173
AuthorsBeka, Rudin and Adebayo, Adenike D.
EditorsKenyon, A. J., Robinson, P. and Musgrave, J.
Abstract

This chapter discusses how hospitality facilities attract consumers through inspiring and engaging spaces. Well-known tourism establishments now strive to provide individual experiences full of passion and authenticity. Researching the effects that desirable or pleasurable experiences have on product success is becoming a mainstream topic in the field of ergonomics and environmental psychology. Effective design spaces can help organizations to differentiate their products and services better to help the product have a higher quality. Finally, a proper design space increases the possibility of improving the company's image.

KeywordsMarketing; Hospitality industry; Design ; Brands
Page range159-173
Year2020
Book titleManaging Hospitality Experiences
PublisherCABI
Output statusPublished
ISBN9781789242034
Publication dates
Online25 Jun 2020
Publication process dates
Deposited24 Aug 2022
Digital Object Identifier (DOI)https://doi.org/10.1079/9781789242034.0159
Official URLhttps://www.cabdirect.org/cabdirect/abstract/20203280860
JournalManaging hospitality experiences
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https://repository.canterbury.ac.uk/item/921vy/hospitality-design-and-brand-experience

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