Hospitality design and brand experience.
Beka, Rudin and Adebayo, Adenike D. 2020. Hospitality design and brand experience. in: Kenyon, A. J., Robinson, P. and Musgrave, J. (ed.) Managing Hospitality Experiences CABI. pp. 159-173
|Authors||Beka, Rudin and Adebayo, Adenike D.|
|Editors||Kenyon, A. J., Robinson, P. and Musgrave, J.|
This chapter discusses how hospitality facilities attract consumers through inspiring and engaging spaces. Well-known tourism establishments now strive to provide individual experiences full of passion and authenticity. Researching the effects that desirable or pleasurable experiences have on product success is becoming a mainstream topic in the field of ergonomics and environmental psychology. Effective design spaces can help organizations to differentiate their products and services better to help the product have a higher quality. Finally, a proper design space increases the possibility of improving the company's image.
|Keywords||Marketing; Hospitality industry; Design ; Brands|
|Book title||Managing Hospitality Experiences|
|Online||25 Jun 2020|
|Publication process dates|
|Deposited||24 Aug 2022|
|Digital Object Identifier (DOI)||https://doi.org/10.1079/9781789242034.0159|
|Journal||Managing hospitality experiences|
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