The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

Journal article

Williamson, C., Baker, Graham, Tomasone, Jennifer R, Bauman, Adrian, Mutrie, Nanette, Niven, Ailsa, Richards, Justin, Oyeyemi, Adewale, Baxter, Beelin, Rigby, Benjamin, Cullen, Benny, Paddy, Brendan, Smith, Brett, Foster, Charlie, Drummy, Clare, Vandelanotte, Corneel, Oliver, Emily, Dewi, Fatwa Sari Tetra, McEwen, Fran, Bain, Frances, Faulkner, Guy, McEwen, Hamish, Mills, Hayley, Brazier, Jack, Nobles, James, Hall, Jennifer, Maclaren, Kaleigh, Milton, Karen, Olscamp, Kate, Campos, Lisseth Villalobos, Bursle, Louise, Murphy, Marie, Cavill, Nick, Johnston, Nora J, McCrorie, Paul, Wibowo, Rakhmat Ari, Bassett-Gunter, Rebecca, Jones, Rebecca, Ruane, Sarah, Shilton, Trevor and Kelly, Paul 2021. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. The International Journal of Behavioral Nutrition and Physical Activity. 18 (1), p. 164. https://doi.org/10.1186/s12966-021-01230-8
AuthorsWilliamson, C., Baker, Graham, Tomasone, Jennifer R, Bauman, Adrian, Mutrie, Nanette, Niven, Ailsa, Richards, Justin, Oyeyemi, Adewale, Baxter, Beelin, Rigby, Benjamin, Cullen, Benny, Paddy, Brendan, Smith, Brett, Foster, Charlie, Drummy, Clare, Vandelanotte, Corneel, Oliver, Emily, Dewi, Fatwa Sari Tetra, McEwen, Fran, Bain, Frances, Faulkner, Guy, McEwen, Hamish, Mills, Hayley, Brazier, Jack, Nobles, James, Hall, Jennifer, Maclaren, Kaleigh, Milton, Karen, Olscamp, Kate, Campos, Lisseth Villalobos, Bursle, Louise, Murphy, Marie, Cavill, Nick, Johnston, Nora J, McCrorie, Paul, Wibowo, Rakhmat Ari, Bassett-Gunter, Rebecca, Jones, Rebecca, Ruane, Sarah, Shilton, Trevor and Kelly, Paul
AbstractEffective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence.
KeywordsExercise; Communication; Principles; Guidance; Campaigns
Year2021
JournalThe International Journal of Behavioral Nutrition and Physical Activity
Journal citation18 (1), p. 164
ISSN1479-5868
Digital Object Identifier (DOI)https://doi.org/10.1186/s12966-021-01230-8
Official URLhttps://ijbnpa.biomedcentral.com/articles/10.1186/s12966-021-01230-8
Publication dates
Online19 Dec 2021
Print01 Dec 2021
Publication process dates
Accepted17 Nov 2021
Deposited26 Jan 2022
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