The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide
Journal article
Williamson, C., Baker, Graham, Tomasone, Jennifer R, Bauman, Adrian, Mutrie, Nanette, Niven, Ailsa, Richards, Justin, Oyeyemi, Adewale, Baxter, Beelin, Rigby, Benjamin, Cullen, Benny, Paddy, Brendan, Smith, Brett, Foster, Charlie, Drummy, Clare, Vandelanotte, Corneel, Oliver, Emily, Dewi, Fatwa Sari Tetra, McEwen, Fran, Bain, Frances, Faulkner, Guy, McEwen, Hamish, Mills, Hayley, Brazier, Jack, Nobles, James, Hall, Jennifer, Maclaren, Kaleigh, Milton, Karen, Olscamp, Kate, Campos, Lisseth Villalobos, Bursle, Louise, Murphy, Marie, Cavill, Nick, Johnston, Nora J, McCrorie, Paul, Wibowo, Rakhmat Ari, Bassett-Gunter, Rebecca, Jones, Rebecca, Ruane, Sarah, Shilton, Trevor and Kelly, Paul 2021. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. The International Journal of Behavioral Nutrition and Physical Activity. 18 (1), p. 164. https://doi.org/10.1186/s12966-021-01230-8
| Authors | Williamson, C., Baker, Graham, Tomasone, Jennifer R, Bauman, Adrian, Mutrie, Nanette, Niven, Ailsa, Richards, Justin, Oyeyemi, Adewale, Baxter, Beelin, Rigby, Benjamin, Cullen, Benny, Paddy, Brendan, Smith, Brett, Foster, Charlie, Drummy, Clare, Vandelanotte, Corneel, Oliver, Emily, Dewi, Fatwa Sari Tetra, McEwen, Fran, Bain, Frances, Faulkner, Guy, McEwen, Hamish, Mills, Hayley, Brazier, Jack, Nobles, James, Hall, Jennifer, Maclaren, Kaleigh, Milton, Karen, Olscamp, Kate, Campos, Lisseth Villalobos, Bursle, Louise, Murphy, Marie, Cavill, Nick, Johnston, Nora J, McCrorie, Paul, Wibowo, Rakhmat Ari, Bassett-Gunter, Rebecca, Jones, Rebecca, Ruane, Sarah, Shilton, Trevor and Kelly, Paul |
|---|---|
| Abstract | Effective physical activity messaging plays an important role in the pathway towards changing physical activity behaviour at a population level. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC) are outputs from a recent modified Delphi study. This sought consensus from an international expert panel on how to aid the creation and evaluation of physical activity messages. In this paper, we (1) present an overview of the various concepts within the PAMF and PAMC, (2) discuss in detail how the PAMF and PAMC can be used to create physical activity messages, plan evaluation of messages, and aid understanding and categorisation of existing messages, and (3) highlight areas for future development and research. If adopted, we propose that the PAMF and PAMC could improve physical activity messaging practice by encouraging evidence-based and target population-focused messages with clearly stated aims and consideration of potential working pathways. They could also enhance the physical activity messaging research base by harmonising key messaging terminologies, improving quality of reporting, and aiding collation and synthesis of the evidence. |
| Keywords | Exercise; Communication; Principles; Guidance; Campaigns |
| Year | 2021 |
| Journal | The International Journal of Behavioral Nutrition and Physical Activity |
| Journal citation | 18 (1), p. 164 |
| ISSN | 1479-5868 |
| Digital Object Identifier (DOI) | https://doi.org/10.1186/s12966-021-01230-8 |
| Official URL | https://ijbnpa.biomedcentral.com/articles/10.1186/s12966-021-01230-8 |
| Publication dates | |
| Online | 19 Dec 2021 |
| 01 Dec 2021 | |
| Publication process dates | |
| Accepted | 17 Nov 2021 |
| Deposited | 26 Jan 2022 |
| Publisher's version | License |
| Output status | Published |
Permalink -
https://repository.canterbury.ac.uk/item/9037x/the-physical-activity-messaging-framework-pamf-and-checklist-pamc-international-consensus-statement-and-user-guide
Download files
103
total views35
total downloads2
views this month0
downloads this month
Export as
Related outputs
Learning to swim with back pain: A qualitative study of swimmers with chronic low back pain
Oakes, H., DeVivo, M., Stephensen, D. and Mills, H. 2025. Learning to swim with back pain: A qualitative study of swimmers with chronic low back pain. International Journal of Qualitative Studies on Health and Well-being. 20, p. 2474357. https://doi.org/10.1080/17482631.2025.2474357Exploring provision and impact of physical activity advice and guidance offered to women undergoing fertility Treatment
Draper, S., DeVivo, M. and Mills, H. 2024. Exploring provision and impact of physical activity advice and guidance offered to women undergoing fertility Treatment.Exploring provision and impact of physical activity advice and guidance offered to women undergoing fertility treatment
Draper, S., DeVivo, M. and Mills, H. 2024. Exploring provision and impact of physical activity advice and guidance offered to women undergoing fertility treatment.Survey of the barriers, enablers and preferences to swimming for people with chronic lower back pain
Oakes, H., DeVivo, M., Stephensen, D. and Mills, H. 2024. Survey of the barriers, enablers and preferences to swimming for people with chronic lower back pain. Journal of Aquatic Physical Therapy . 32 (2), pp. 16-24. https://doi.org/10.1097/PXT.0000000000000038CSP2023: 379 The development of a swimming programme for people with chronic low back pain using a modified Delphi technique
de Vivo, M., Stephensen, D. and Mills, H. 2024. CSP2023: 379 The development of a swimming programme for people with chronic low back pain using a modified Delphi technique. Physiotherapy. 123, p. e202. https://doi.org/10.1016/j.physio.2024.04.252CSP2023: 217 Barriers, enablers, and preferences to swimming for people with chronic low back pain
Oakes, H., de Vivo, M., Mills, H. and Stephensen, D. 2024. CSP2023: 217 Barriers, enablers, and preferences to swimming for people with chronic low back pain. Physiotherapy. 123, p. e28. https://doi.org/10.1016/j.physio.2024.04.035MOMentum lost: Unpicking maternal physical activity patterns
The Active Pregnancy Foundation, DeVivo, M., Mills, H. and Hesketh, K. 2024. MOMentum lost: Unpicking maternal physical activity patterns. The Active Pregnancy Foundation.Clinical and exercise professional opinion of return-to-running readiness after childbirth: an international Delphi study and consensus statement.
Christopher, S., Donnelly, Gráinne, Brockwell, Emma, Bo, Kari, Davenport, M., DeVivo, M., Dufour, Sinead, Forner, L., Mills, H., Moore, I., Olson, Amanda and Deering, R. 2023. Clinical and exercise professional opinion of return-to-running readiness after childbirth: an international Delphi study and consensus statement. British Journal of Sports Medicine. https://doi.org/10.1136/bjsports-2023-107489Recommending swimming to people with low back pain: a scoping review
Oakes, H., DeVivo, M., Mills, H. and Stephensen, D. 2023. Recommending swimming to people with low back pain: a scoping review. Journal of Bodywork and Movement Therapies. 36, pp. 274-281. https://doi.org/10.1016/j.jbmt.2023.05.012Embedding physical activity guidance during pregnancy and in postpartum care: ‘This Mum Moves’ enhances professional practice of midwives and health visitors
Taylor, K., De Vivo, Marlize, Mills, Hayley, Hurst, Phil, Draper, S. and Foad, Abby 2023. Embedding physical activity guidance during pregnancy and in postpartum care: ‘This Mum Moves’ enhances professional practice of midwives and health visitors. Journal of Midwifery & Women's Health. 69 (1), pp. 101-109. https://doi.org/10.1111/jmwh.13547Managing flare-ups: The experience of a group of swimmers with persistent low back pain
Oakes, H., DeVivo, M., Stephensen, D. and Mills, H. 2021. Managing flare-ups: The experience of a group of swimmers with persistent low back pain. Physiotherapy. 114 (S1), pp. E220-E221. https://doi.org/10.1016/j.physio.2021.12.208The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide
Williamson, C, Baker, G, Tomasone, J.R, Bauman, A, Mutrie, N, Niven, A, Richards, J, Oyeyemi, A, Baxter, B, Rigby, B, Cullen, B, Paddy, B, Smith, B, Foster, C, Drummy, C, Vandelanotte, C, Oliver, E, Sari Tetra Dewi, F, McEwen, F, Bain, F, Faulkner, G, McEwen, H, Mills, H., Brazier, J, Nobles, J, Hall, J, Maclaren, K, Milton, K, Olscamp, K, Villalobos Campos, L, Bursle, L, Murphy, M, Cavill, N, Johnston, N.J., Crorie, P, Ari Wibowo, R, Bassett-Gunter, R, Jones, R, Ruane, S, Shilton, T and Kelly, P 2021. The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide. International Journal of Behavioral Nutrition and Physical Activity.Do people with long-term pain swim? Understanding participation using the active lives survey
Oakes, H., De Vivo, M., Stephensen, D. and Mills, H. 2021. Do people with long-term pain swim? Understanding participation using the active lives survey. Physiotherapy. 113, p. e11. https://doi.org/10.1016/j.physio.2021.10.235Laying the foundation for pregnancy physical activity profiling: A framework for providing tailored physical Activity advice and guidance to pregnant women
DeVivo, M. and Mills, H. 2021. Laying the foundation for pregnancy physical activity profiling: A framework for providing tailored physical Activity advice and guidance to pregnant women. International Journal of Environmental Research and Public Health. 18 (11). https://doi.org/ijerph18115996A rapid review of communication strategies for physical activity guidelines and physical activity promotion: A review of worldwide strategies
Budzynski-Seymour, E., Milton, K., Mills, H., Wade, M., Foster, C., Vishnubala, D., Baxter, B., Williamson, C. and Steele, J. 2021. A rapid review of communication strategies for physical activity guidelines and physical activity promotion: A review of worldwide strategies. Journal of Physical Activity and Health. 18 (8), pp. 1014-1027. https://doi.org/10.1123/jpah.2020-0832Pool closures during the COVID-19 pandemic and the impact on low back pain management
Oakes, H., DeVivo, M., Stephensen, D. and Mills, H. 2021. Pool closures during the COVID-19 pandemic and the impact on low back pain management.Pregnancy in the female athlete - Part 1: antenatal
Pitchers, G., Elliot-Sale, K., DeVivo, M., Donelon, T., Mills, H., Brockwell, E. and Donnelly, G. 2020. Pregnancy in the female athlete - Part 1: antenatal. Professional Strength & Conditioning. 58, pp. 15-22.Scoping review: should physiotherapists recommend swimming to patients with low back pain and is further research indicated
Oakes, H., Mills, H., DeVivo, M. and Stephensen, D. 2020. Scoping review: should physiotherapists recommend swimming to patients with low back pain and is further research indicated. Physiotherapy. 107 (S1), p. e190. https://doi.org/10.1016/j.physio.2020.03.278Encouraging physical activity during and after pregnancy in the COVID-19 era, and beyond
Atkinson, L., DeVivo, M., Hayes, L., Hesketh, K. R., Mills, H., Newham, J. J., Olander, E. K. and Smith, D. M. 2020. Encouraging physical activity during and after pregnancy in the COVID-19 era, and beyond. International Journal of Environmental Research and Public Health. 17 (7304), pp. 1-9. https://doi.org/10.3390/ijerph17197304Evaluating Mums’ Zone: a combined intervention of physical activity and social support for new mums.
DeVivo, M. and Mills, H. 2020. Evaluating Mums’ Zone: a combined intervention of physical activity and social support for new mums.2019 Women in Sport and Exercise Conference abstracts: Introducing This Mum Moves: an educational campaign to support pregnant women and new mothers in enjoying and benefiting from an active lifestyle
DeVivo, M. and Mills, H. 2020. 2019 Women in Sport and Exercise Conference abstracts: Introducing This Mum Moves: an educational campaign to support pregnant women and new mothers in enjoying and benefiting from an active lifestyle. Women in Sport and Physical Activity Journal. 28 (1), pp. 55-65. https://doi.org/10.1123/wspaj.2020-0011Infographic. Guidance for medical, health and fitness professionals to support women in returning to running postnatally
Donnelly, G. M., Rankin, A., Mills, H., DeVivo, M., Goom, T. and Brockwell, E 2020. Infographic. Guidance for medical, health and fitness professionals to support women in returning to running postnatally. British Journal of Sports Medicine.Exercise professionals' confidence in engaging women to be physically active during pregnancy
Draper, S., DeVivo, M. and Mills, H. 2020. Exercise professionals' confidence in engaging women to be physically active during pregnancy.
#Greatcoaching within sport
Howells, K., Gubby, L., Dray, K. and Mills, H. 2019. #Greatcoaching within sport. Expert Comments