Designing a tourist experience for numen seekers

Journal article


Bideci, M. and Bideci, C. 2021. Designing a tourist experience for numen seekers. Qualitative Market Research. https://doi.org/10.1108/QMR-12-2020-0147
AuthorsBideci, M. and Bideci, C.
Abstract

Although tourist experience has been considerably studied, there is a dearth of research on spiritual cognitive stages in tourism literature. Therefore, this paper aims to reveal the dimensions of the tourist experience based on numinosity context.

A qualitative method is used by the etic and emic approach with an ethnographic background. After observation and active participation in the field, data collected from 44 participants with semi-structured interviews to reveal their numinous experiences dimensions.

The results show that numinous experience in three categories (mysterium, tremendum and fascinans) can be evaluated in seven dimensions including history, story, awe, reverence, atmosphere, place-based and nature-based dimensions.
This study provides managerial and practical implications for tourism stakeholders to be aware of numinous experiences and to better manage sacred places.

This paper offers a novel tourist experience design in the numinous context to the best of the authors' knowledge.

KeywordsNuminous experience; Tourism; Emic-etic approach; Virgin Mary House
Year2021
JournalQualitative Market Research
PublisherEmerald Insight
ISSN1352-2752
Digital Object Identifier (DOI)https://doi.org/10.1108/QMR-12-2020-0147
Official URLhttps://www.emerald.com/insight/content/doi/10.1108/QMR-12-2020-0147/full/html
Publication dates
Print27 Sep 2021
Publication process dates
Accepted31 Aug 2021
Deposited11 Oct 2021
Accepted author manuscript
License
Output statusPublished
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https://repository.canterbury.ac.uk/item/8z255/designing-a-tourist-experience-for-numen-seekers

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License: CC BY-NC 4.0

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