A multimodal analysis of the representation of the Rohingya crisis in BBC’s Burma with Simon Reeve (2018): Integrating Audience Research in Multimodal Critical Discourse Studies

Journal article


Castaldi, Jacopo 2020. A multimodal analysis of the representation of the Rohingya crisis in BBC’s Burma with Simon Reeve (2018): Integrating Audience Research in Multimodal Critical Discourse Studies. Multimodal Communication. 10 (1), pp. 55-72. https://doi.org/10.1515/mc-2020-0014
AuthorsCastaldi, Jacopo
AbstractThe paper proposes the integration of Audience Research in Multimodal Critical Discourse Studies to investigate media discourse. The novel approach is exemplified through a case study: the media interaction between one viewer and the text of his choice, BBC’s travel documentary Burma with Simon Reeve. The qualitative research design incorporates a pre- and after-viewing questionnaire, an interview and the multimodal textual analysis. The analytical focus is on the representation of social actors and it is argued that, through this integrated approach, it is possible to explore media effects on an audience by using the cognitive concepts of contextual effects, adapted from Relevance Theory, and ideological effects, a concept derived from the former and modelled around van Dijk’s definition of ideology.
KeywordsRohingya crisis; BBC; Television documentaries
Year2020
JournalMultimodal Communication
Journal citation10 (1), pp. 55-72
PublisherWalter de Gruyter GmbH
ISSN2230-6579
2230-6587
Digital Object Identifier (DOI)https://doi.org/10.1515/mc-2020-0014
Official URLhttps://www.degruyter.com/document/doi/10.1515/mc-2020-0014/html
FunderCanterbury Christ Church University Faculty Scholarship
Publication dates
Online09 Dec 2020
Print05 Feb 2021
Publication process dates
Deposited05 May 2021
Publisher's version
License
File Access Level
Open
Output statusPublished
Additional information

Imported by JPR.

Permalink -

https://repository.canterbury.ac.uk/item/8xq18/a-multimodal-analysis-of-the-representation-of-the-rohingya-crisis-in-bbc-s-burma-with-simon-reeve-2018-integrating-audience-research-in-multimodal-critical-discourse-studies

Download files


Publisher's version
10.1515_mc-2020-0014.pdf
License: CC BY 4.0
File access level: Open

  • 48
    total views
  • 21
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Beyond language: multimodal literacy and ELT. Opportunities and challenges
Castaldi, J. 2023. Beyond language: multimodal literacy and ELT. Opportunities and challenges.
Ideology and manipulation in travel documentaries: a cognitive-semiotic approach
Castaldi, J. 2022. Ideology and manipulation in travel documentaries: a cognitive-semiotic approach.
Cognition and ideological effects in the interaction between viewers and BBC travel documentaries: combining multimodal critical discourse analysis and audience research
Castaldi, J. 2022. Cognition and ideological effects in the interaction between viewers and BBC travel documentaries: combining multimodal critical discourse analysis and audience research.
Keeping the myth of the British Empire alive: combining a multi-semiotic analysis of two BBC travel documentaries with audience research
Castaldi, J. 2022. Keeping the myth of the British Empire alive: combining a multi-semiotic analysis of two BBC travel documentaries with audience research.
Political semiotics in non-political genres: investigating multimodal manipulation
Castaldi, J. 2022. Political semiotics in non-political genres: investigating multimodal manipulation.
Multimodal manipulation in travel documentaries: bypassing epistemic vigilance
Castaldi, J. 2021. Multimodal manipulation in travel documentaries: bypassing epistemic vigilance.
The British Empire in BBC travel documentaries: investigating multimodal manipulation
Castaldi, J. 2021. The British Empire in BBC travel documentaries: investigating multimodal manipulation.
Cognition and ideological effects in the interaction between viewers and BBC travel and cultural documentaries: combining multimodal critical discourse analysis and audience research
Castaldi, J. 2021. Cognition and ideological effects in the interaction between viewers and BBC travel and cultural documentaries: combining multimodal critical discourse analysis and audience research . PhD Thesis Canterbury Christ Church University Centre for Language and Linguistics