A multimodal analysis of the representation of the Rohingya crisis in BBC’s Burma with Simon Reeve (2018): Integrating Audience Research in Multimodal Critical Discourse Studies

Journal article


Castaldi, Jacopo 2020. A multimodal analysis of the representation of the Rohingya crisis in BBC’s Burma with Simon Reeve (2018): Integrating Audience Research in Multimodal Critical Discourse Studies. Multimodal Communication. 10 (1), pp. 55-72. https://doi.org/10.1515/mc-2020-0014
AuthorsCastaldi, Jacopo
AbstractThe paper proposes the integration of Audience Research in Multimodal Critical Discourse Studies to investigate media discourse. The novel approach is exemplified through a case study: the media interaction between one viewer and the text of his choice, BBC’s travel documentary Burma with Simon Reeve. The qualitative research design incorporates a pre- and after-viewing questionnaire, an interview and the multimodal textual analysis. The analytical focus is on the representation of social actors and it is argued that, through this integrated approach, it is possible to explore media effects on an audience by using the cognitive concepts of contextual effects, adapted from Relevance Theory, and ideological effects, a concept derived from the former and modelled around van Dijk’s definition of ideology.
KeywordsRohingya crisis; BBC; Television documentaries
Year2020
JournalMultimodal Communication
Journal citation10 (1), pp. 55-72
PublisherWalter de Gruyter GmbH
ISSN2230-6579
2230-6587
Digital Object Identifier (DOI)https://doi.org/10.1515/mc-2020-0014
Official URLhttps://www.degruyter.com/document/doi/10.1515/mc-2020-0014/html
FunderCanterbury Christ Church University Faculty Scholarship
Publication dates
Online09 Dec 2020
Print05 Feb 2021
Publication process dates
Deposited05 May 2021
Publisher's version
License
File Access Level
Open
Output statusPublished
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