An exploratory study of revenue management practice in Nigeria’s small and medium-sized hotels

Journal article


Osinaike, A. 2020. An exploratory study of revenue management practice in Nigeria’s small and medium-sized hotels . International Journal of Management Practice.
AuthorsOsinaike, A.
Abstract

This research investigates the adoption of RM theory in relation to its practice within small and medium-sized hotels (SMHs) in Nigeria based on the semi-structured interviews of 21 hotel managers. The concept of revenue management (RM) has developed since its inception in the early 1970s during the deregulation of the airline industry in America. It is now a common phenomenon in the service industry, particularly within the hospitality and tourism industry. This paper reveals that an adequate understanding and application of revenue management theory could maximise every aspect of operations in the hotel sector. This research involves a detailed investigation in the following key areas: the concept of revenue management, price determination, demand prediction and the effect of technology. The research methodology adopted a qualitative approach using semi-structured interviews. Data from the interviews were transcribed and thematic analysis was used to evaluate the findings.

KeywordsRevenue management (RM); Pricing strategies; Demand forecasting; Technology; Small and medium-sized hotels (SMHs).; Business
Year2020
JournalInternational Journal of Management Practice
PublisherInderscience
ISSN1477-9064
1741-8143
Publication process dates
Accepted23 Aug 2020
Deposited12 Oct 2020
Accepted author manuscript
File Access Level
Restricted
Output statusIn press
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https://repository.canterbury.ac.uk/item/8w6xv/an-exploratory-study-of-revenue-management-practice-in-nigeria-s-small-and-medium-sized-hotels

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