One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing

Book chapter

Södergren, J. and Vallström, N. 2020. One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing. in: Argo, J., Lowrey, T.M. and Jensen Shau, H. (ed.) Advances in Consumer Research, Vol. 48 Paris, France The Association for Consumer Research.
AuthorsSödergren, J. and Vallström, N.
EditorsArgo, J., Lowrey, T.M. and Jensen Shau, H.
Abstract

Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.

Year2020
Book titleAdvances in Consumer Research, Vol. 48
PublisherThe Association for Consumer Research
Output statusIn press
Place of publicationParis, France
ISBN9780915552818
Publication process dates
Deposited30 Sep 2020
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https://repository.canterbury.ac.uk/item/8w608/one-armed-bandit-an-intersectional-analysis-of-kelly-knox-and-disabled-bodies-in-influencer-marketing

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