One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing
Södergren, J. and Vallström, N. 2020. One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing. in: Argo, J., Lowrey, T.M. and Jensen Shau, H. (ed.) Advances in Consumer Research, Vol. 48 Paris, France The Association for Consumer Research.
|Authors||Södergren, J. and Vallström, N.|
|Editors||Argo, J., Lowrey, T.M. and Jensen Shau, H.|
Inclusion of people with disabilities in advertising remains a largely underexplored area of consumer research. Therefore, our visual analysis primarily focuses on Kelly Knox, a British fashion model and social media influencer born without a left forearm, whereby our contributions add to discourses on both influencer marketing and intersectional diversity.
|Book title||Advances in Consumer Research, Vol. 48|
|Publisher||The Association for Consumer Research|
|Output status||In press|
|Place of publication||Paris, France|
|Publication process dates|
|Deposited||30 Sep 2020|
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