The Birkin bag: differing value perspectives in an online brand community

Conference paper


Vallstrom, N., Ward, J. and Seema, B. The Birkin bag: differing value perspectives in an online brand community.
AuthorsVallstrom, N., Ward, J. and Seema, B.
TypeConference paper
ConferenceAcademy of Marketing Conference 2019
Publication process dates
Deposited04 Aug 2020
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https://repository.canterbury.ac.uk/item/8vz39/the-birkin-bag-differing-value-perspectives-in-an-online-brand-community

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