The Birkin bag: differing value perspectives in an online brand community

Conference paper

Vallstrom, N., Ward, J. and Seema, B. 2020. The Birkin bag: differing value perspectives in an online brand community.

Publication process dates
Authors	Vallstrom, N., Ward, J. and Seema, B.
Type	Conference paper
Keywords	Bags; Fashion; Brands; Values
Year	2020
Conference	Academy of Marketing Conference 2019
Deposited	04 Aug 2020

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https://repository.canterbury.ac.uk/item/8vz39/the-birkin-bag-differing-value-perspectives-in-an-online-brand-community

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