The Birkin bag: differing value perspectives in an online brand community

Conference paper


Vallstrom, N., Ward, J. and Seema, B. 2020. The Birkin bag: differing value perspectives in an online brand community.
AuthorsVallstrom, N., Ward, J. and Seema, B.
TypeConference paper
KeywordsBags; Fashion; Brands; Values
Year2020
ConferenceAcademy of Marketing Conference 2019
Publication process dates
Deposited04 Aug 2020
Permalink -

https://repository.canterbury.ac.uk/item/8vz39/the-birkin-bag-differing-value-perspectives-in-an-online-brand-community

  • 64
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

Seeing the invisible: Brand authenticity and the cultural production of queer imagination
Södergren, J. and Vallstrom, N. 2021. Seeing the invisible: Brand authenticity and the cultural production of queer imagination. Arts and the Market. https://doi.org/10.1108/AAM-12-2020-0053
One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing
Södergren, J. and Vallström, N. 2020. One-armed bandit? An intersectional analysis of Kelly Knox and disabled bodies in influencer marketing. in: Argo, J., Lowrey, T.M. and Jensen Shau, H. (ed.) Advances in Consumer Research, Vol. 48 Paris, France The Association for Consumer Research.
The shape of value co-destruction to come
Vallstrom, N., Ward, J. and Bhate, S. 2019. The shape of value co-destruction to come .