The use of product scarcity in marketing

Journal article

Shi, X., Li, F. and Chumnumpan, P. 2020. The use of product scarcity in marketing. European Journal of Marketing. 54 (2), pp. 380-418. https://doi.org/10.1108/EJM-04-2018-0285
AuthorsShi, X., Li, F. and Chumnumpan, P.
KeywordsProduct scarcity; Supply shortage; Limited edition; Literature review
Year2020
JournalEuropean Journal of Marketing
Journal citation54 (2), pp. 380-418
PublisherEmerald
ISSN0309-0566
Digital Object Identifier (DOI)https://doi.org/10.1108/EJM-04-2018-0285
Official URLhttps://doi.org/10.1108/EJM-04-2018-0285
Publication dates
Print31 Jan 2020
Publication process dates
Accepted07 Jan 2020
Deposited07 May 2020
Accepted author manuscript
License
Output statusPublished
Permalink -

https://repository.canterbury.ac.uk/item/8v2z2/the-use-of-product-scarcity-in-marketing

Download files

Accepted author manuscript
Shi, X., Li, F. and Chumnumpan, P. 2020.pdf
License: CC BY 4.0

  • 160
    total views
  • 852
    total downloads
  • 1
    views this month
  • 1
    downloads this month

Export as

Related outputs

Platform development: emerging insights from a nascent industry
Shi, Xiohui, Li, Feng and Chumnumpan, Pattarin 2020. Platform development: emerging insights from a nascent industry. Journal of Management. 47 (8), pp. 2037-2073. https://doi.org/10.1177/0149206320929428
Understanding new products’ market performance using Google Trends
Chumnumpan, P. and Xiaohui, S 2019. Understanding new products’ market performance using Google Trends. Australasian Marketing Journal. 27 (2), pp. 91-103. https://doi.org/10.1016/j.ausmj.2019.01.001
Modelling market dynamics of multi-brand and multi-generational products
Shi, X. and Chumnumpan, P. 2019. Modelling market dynamics of multi-brand and multi-generational products. European Journal of Operational Research. 279 (1), pp. 199-210. https://doi.org/10.1016/j.ejor.2019.05.030