The use of product scarcity in marketing

Journal article


Shi, X., Li, F. and Chumnumpan, P. 2020. The use of product scarcity in marketing. European Journal of Marketing. 54 (2), pp. 380-418.
AuthorsShi, X., Li, F. and Chumnumpan, P.
KeywordsProduct scarcity; Supply shortage; Limited edition; Literature review
Year2020
JournalEuropean Journal of Marketing
Journal citation54 (2), pp. 380-418
PublisherEmerald Publishing Limited
ISSN0309-0566
Digital Object Identifier (DOI)doi:10.1108/EJM-04-2018-0285
Official URLhttps://doi.org/10.1108/EJM-04-2018-0285
Publication dates
Print31 Jan 2020
Publication process dates
Accepted07 Jan 2020
Deposited07 May 2020
Accepted author manuscript
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