Conceptualising slow tourism: a perspective from Latvia

Journal article


Serdane, Z., Maccarrone-Eaglen, A. and Sharifi, S. 2020. Conceptualising slow tourism: a perspective from Latvia . Tourism Recreation Research.
AuthorsSerdane, Z., Maccarrone-Eaglen, A. and Sharifi, S.
Abstract

Slow tourism is perceived as a new type of sustainable tourism and a promising alternative to mass tourism with which tourists, destination managers and tourism service providers are willing to engage. However, inconsistent interpretations impede the clarity of communication between tourism suppliers and consumers. This study re-examines the phenomenon of slow tourism to address this gap in the literature. The focus of the study is Latvia where slowness, until recently, was adopted in tourism branding. This qualitative study revealed that slow tourism is an approach to tourism underpinned by a slow mindset which enhances the core experiential aspect of the phenomenon within ethical boundaries. The environmental and economic aspects appear to be marginal and may fluctuate in intensity according to individuals’ perception. This study offers a theoretical perspective alongside some practical implications for slow tourism and enhances industry awareness of the phenomenon, satisfies consumers’ expectations and improves marketing communications.

KeywordsSlow tourism ; sustainability; tourist experience; slow mindset; Latvia
Year2020
JournalTourism Recreation Research
PublisherTaylor and Francis Online
ISSN0250-8281
Digital Object Identifier (DOI)doi:10.1080/02508281.2020.1726614
Official URLhttps://doi.org/10.1080/02508281.2020.1726614
Related URLhttps://www.tandfonline.com/
Publication dates
Online20 Feb 2020
Publication process dates
Accepted04 Feb 2020
Deposited25 Feb 2020
Accepted author manuscript
File Access Level
Open
Supplemental file
File Access Level
Open
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https://repository.canterbury.ac.uk/item/8qwy6/conceptualising-slow-tourism-a-perspective-from-latvia

Accepted author manuscript


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