Teaching creativity in the context of a business school

Book chapter


Jackson, A. 2019. Teaching creativity in the context of a business school. in: Reyes-Munoz, A., Zheng, P., Crawford, D. and Callaghan, V. (ed.) EAI International Conference on Technology, Innovation, Entrepreneurship and Education Switzerland Springer.
AuthorsJackson, A.
EditorsReyes-Munoz, A., Zheng, P., Crawford, D. and Callaghan, V.
Abstract

This paper discusses the teaching of creative skills to students who
are primarily based within the discipline of business and management. The paper first reviews the way that students have been conventionally taught in the “art school” system in the UK, expanding on the theoretical frameworks that underpin this approach. This is then contrasted with the conventional academic approach found in Business Schools.

Finally, an account is given of how a module influenced by the art school atelier system has been developed that bridges this gap, explaining how the module is taught in a business school context, and reflecting on the experiences of the staff and students who take part in the module.

KeywordsCreativity; teaching and learning; atelier
Year2019
Book titleEAI International Conference on Technology, Innovation, Entrepreneurship and Education
PublisherSpringer
Output statusPublished
Place of publicationSwitzerland
ISBN9783030022419
Publication dates
Print04 Feb 2019
Publication process dates
Deposited30 Nov 2018
Journal citation532
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