How Chinese SMEs innovate with a ‘diegetic innovation templating’? - the stimulating role of Sci-fi and fantasy

Journal article


Zheng, P. 2017. How Chinese SMEs innovate with a ‘diegetic innovation templating’? - the stimulating role of Sci-fi and fantasy. Futures. 95, pp. 1-20. https://doi.org/10.1016/j.futures.2017.10.005
AuthorsZheng, P.
Abstract

Use of established fiction provides a connection to society at large, tapping into the creative abilities of great authors and filmmakers, which can offer a valuable source of creative ideas. This paper explores how science fiction and fantasy, particularly in the form of films, is being used to stimulate creativity and produce innovation outputs in non-science SMEs in China. We argue that fiction has the potential to inspire innovation through a constructive organisational process, we provide a simple metric, the ‘Diegetic Gap’, as a means for illustrating this. In particular, we present four empirical case studies that explore the application of science fiction and fantasy to product and process innovation, utilising a concept we call a Diegetic Innovation Template to merge fictional narrative and tangible innovation output.

KeywordsDiegetic innovation; science-fiction; fantasy; creativity; SME; China
Year2017
JournalFutures
Journal citation95, pp. 1-20
PublisherElsevier
ISSN0016-3287
Digital Object Identifier (DOI)https://doi.org/10.1016/j.futures.2017.10.005
Related URLhttp://www.elsevier.com/locate/futures
Publication dates
Online01 Dec 2017
Publication process dates
Deposited30 Nov 2017
Accepted26 Oct 2017
Accepted author manuscript
Output statusPublished
Additional information

This manuscript version is made available under the CC-BY-NC-ND 4.0 License

ContributorsZheng, P. and Callaghan, V.
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