A methodology to understand student choice of Higher Education Institutions: the case of the United Kingdom

Journal article


McManus, R., Haddock-Fraser, J. and Rands, P. 2017. A methodology to understand student choice of Higher Education Institutions: the case of the United Kingdom. Journal of Higher Education Policy and Management. https://doi.org/10.1080/1360080X.2017.1330806
AuthorsMcManus, R., Haddock-Fraser, J. and Rands, P.
Abstract

The need to understand how prospective students decide which Higher Education Institution to attend is becoming of paramount importance as the policy context for Higher Education moves towards market-based systems in many countries. This paper provides a novel methodology by which student preferences between institutions can be assessed, using the UK as a case study. It applies both revealed preference and discrete choice modelling techniques to estimate the priority attributes and potential trade-offs of students choosing between different United Kingdom universities. Whereas the former methodology has the advantage of being based on actual decisions, the latter provides an experimental setting for more nuanced findings to be elicited; the combination of approaches allows for a rich and detailed set of results. This methodology can also be used to ask detailed strategic questions of higher education institutions, and further applied to other international markets.

Year2017
JournalJournal of Higher Education Policy and Management
PublisherTaylor & Francis
ISSN1360-080X
Digital Object Identifier (DOI)https://doi.org/10.1080/1360080X.2017.1330806
Publication dates
Online19 May 2017
Publication process dates
Deposited23 May 2017
Accepted12 May 2017
Accepted author manuscript
Output statusPublished
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https://repository.canterbury.ac.uk/item/882q4/a-methodology-to-understand-student-choice-of-higher-education-institutions-the-case-of-the-united-kingdom

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