Unleashing the animal within: Exploring consumers’ zoomorphic identity motives

Journal article

Healy, M. and Beverland, M. 2013. Unleashing the animal within: Exploring consumers’ zoomorphic identity motives. Journal of Marketing Management. 29 (1-2), pp. 225-248. https://doi.org/10.1080/0267257X.2013.766233
AuthorsHealy, M. and Beverland, M.
Year2013
JournalJournal of Marketing Management
Journal citation29 (1-2), pp. 225-248
PublisherRoutledge
ISSN0267-257X
Digital Object Identifier (DOI)https://doi.org/10.1080/0267257X.2013.766233
Publication dates
PrintJan 2013
Publication process dates
Deposited18 Sep 2013
Output statusPublished
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https://repository.canterbury.ac.uk/item/86zww/unleashing-the-animal-within-exploring-consumers-zoomorphic-identity-motives

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