Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne

Book chapter

Healy, M., Beverland, M. and Oppewal, H. 2009. Orchestrating the experience: authorship of the soul. The case of Mag Nation Melbourne. in: Lindgreen, A., Vanhamme, J. and Beverland, M. (ed.) Memorable Customer Experience Farnham Gower Publishing. pp. 101-117
AuthorsHealy, M., Beverland, M. and Oppewal, H.
EditorsLindgreen, A., Vanhamme, J. and Beverland, M.
Page range101-117
Year2009
Book titleMemorable Customer Experience
PublisherGower Publishing
Output statusPublished
Place of publicationFarnham
ISBN9780566088681
Publication dates
Print2009
Publication process dates
Deposited05 Aug 2013
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