Understanding retail experiences: the case for ethnography

Journal article

Healy, M., Beverland, M., Oppewal, H. and Sands, S. 2007. Understanding retail experiences: the case for ethnography. International Journal of Market Research. 49 (6), pp. 751-778.
AuthorsHealy, M., Beverland, M., Oppewal, H. and Sands, S.
Year2007
JournalInternational Journal of Market Research
Journal citation49 (6), pp. 751-778
ISSN0025-3618
Related URLhttp://www.chantlink.com/pdfs/UnderstandingRetailExperiences.pdf
Publication process dates
Deposited21 Jun 2011
Output statusPublished
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https://repository.canterbury.ac.uk/item/860wy/understanding-retail-experiences-the-case-for-ethnography

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