Marketing

Book chapter

Perkins, A. 2001. Marketing. in: Macfarlane, B. and Ottewill, R. (ed.) Effective Learning and Teaching in Business and Management London Kogan Page. pp. 153-165
AuthorsPerkins, A.
EditorsMacfarlane, B. and Ottewill, R.
Page range153-165
Year2001
Book titleEffective Learning and Teaching in Business and Management
PublisherKogan Page
Output statusPublished
Place of publicationLondon
ISBN9780749434489
Publication dates
Print2001
Publication process dates
Deposited31 May 2011
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https://repository.canterbury.ac.uk/item/85x6x/marketing

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