Product placement's rise can be good for brand and viewer

Journal article

Monk Kydd, J. 2009. Product placement's rise can be good for brand and viewer. Admap.
AuthorsMonk Kydd, J.
Year2009
JournalAdmap
PublisherWorld Advertising Research Centre
ISSN0001-8295
Related URLhttp://www.warc.com/
Publication dates
PrintApr 2009
Publication process dates
Deposited11 Feb 2013
Output statusPublished
Additional information

Available via warc.com (subscription required).

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https://repository.canterbury.ac.uk/item/84v4v/product-placement-s-rise-can-be-good-for-brand-and-viewer

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Related outputs

The impact on and responses of viewers to product placement: a study of mainstream films.
Monk Kydd, J. 2019. The impact on and responses of viewers to product placement: a study of mainstream films. PhD Thesis Canterbury Christ Church University School of Creative Arts and Industries