The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer
Journal article
Chatziefstathiou, D. 2007. The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer. European Sport Management Quarterly. 7 (1), pp. 55-80. https://doi.org/10.1080/16184740701270337
Authors | Chatziefstathiou, D. |
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Year | 2007 |
Journal | European Sport Management Quarterly |
Journal citation | 7 (1), pp. 55-80 |
ISSN | 1746-031X |
Digital Object Identifier (DOI) | https://doi.org/10.1080/16184740701270337 |
Publication process dates | |
Deposited | 08 Nov 2010 |
Output status | Published |
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https://repository.canterbury.ac.uk/item/849ww/the-history-of-marketing-an-idea-the-example-of-baron-pierre-de-coubertin-as-a-social-marketeer
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