The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer

Journal article

Chatziefstathiou, D. 2007. The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer. European Sport Management Quarterly. 7 (1), pp. 55-80. https://doi.org/10.1080/16184740701270337
AuthorsChatziefstathiou, D.
Year2007
JournalEuropean Sport Management Quarterly
Journal citation7 (1), pp. 55-80
ISSN1746-031X
Digital Object Identifier (DOI)https://doi.org/10.1080/16184740701270337
Publication process dates
Deposited08 Nov 2010
Output statusPublished
Permalink -

https://repository.canterbury.ac.uk/item/849ww/the-history-of-marketing-an-idea-the-example-of-baron-pierre-de-coubertin-as-a-social-marketeer

  • 73
    total views
  • 0
    total downloads
  • 0
    views this month
  • 0
    downloads this month

Export as

Related outputs

UrbanDig Project: sport practices and artistic interventions for co-creating urban space
Chatziefstathiou, D., Iliopoulou, E. and Magkou, M. 2018. UrbanDig Project: sport practices and artistic interventions for co-creating urban space. Sport in Society. https://doi.org/10.1080/17430437.2018.1430485
Governmentality and the Olympic Movement
Chatziefstathiou, D. and Henry, I. 2015. Governmentality and the Olympic Movement. in: Zaimakis, Y. and Fournaraki, E. (ed.) [Κοινωνία και Αθλητισμός στην Ελλάδα. Κοινωνιολογικές και Ιστορικές Προσεγγίσεις [Society and Sport in Greece: Sociological and Historical Approaches] Athens, Greece Alexandreia.
Olympic education in Britain
Kohe, G. and Chatziefstathiou, D. 2017. Olympic education in Britain. in: Naul, R., Beander, D., Rychtencky, A. and Culpan, I. (ed.) Olympic Education: An International Review Oxford Routledge.
‘Trust me I am a Football Agent’. The discursive practices of the players’ agents in (un)professional football
Kelly, S. and Chatziefstathiou, D. 2017. ‘Trust me I am a Football Agent’. The discursive practices of the players’ agents in (un)professional football. Sport in Society. 21 (5), pp. 800-814. https://doi.org/10.1080/17430437.2018.1400767
How it all started. Coubertin’s journey of inspiration to Olympism
Chatziefstathiou, D. 2015. How it all started. Coubertin’s journey of inspiration to Olympism. Studies in Sport Humanities.
The social environment of sport
Chatziefstathiou, D. 2015. The social environment of sport.
How sport builds social capital. The fight against bullying in school PE
Chatziefstathiou, D. 2015. How sport builds social capital. The fight against bullying in school PE.
Education and sport
Chatziefstathiou, D. 2015. Education and sport.
Innovation and leadership in sport management education: opportunities and challenges
Chatziefstathiou, D. 2015. Innovation and leadership in sport management education: opportunities and challenges.
The networks of the Olympic family
Chatziefstathiou, D. 2014. The networks of the Olympic family.
Olympism and Olympic Games: facing today's challenges
Chatziefstathiou, D. 2014. Olympism and Olympic Games: facing today's challenges.
What are the Marie Curie transferable skills
Chatziefstathiou, D. 2014. What are the Marie Curie transferable skills.
The future of the Olympic Idea
Chatziefstathiou, D. 2014. The future of the Olympic Idea.
The role of parents in the life of athletes
Chatziefstathiou, D. 2014. The role of parents in the life of athletes.
The Olympic Games, the European Games
Chatziefstathiou, D. 2014. The Olympic Games, the European Games.
Achieving dual career
Chatziefstathiou, D. 2014. Achieving dual career. EU Athletes Dual Career European Meeting. Brussels, Belgium 26 - 28 Feb 2014
The use of social media by professional and elite athletes
Chatziefstathiou, D. 2013. The use of social media by professional and elite athletes.
The Olympic Games today
Chatziefstathiou, D. 2012. The Olympic Games today.
Social capital and sports volunteerism in Greece. The case study of the authentic marathon
Chatziefstathiou, D., Tsagdi, C., Baltas, A. and Choutas, N. 2015. Social capital and sports volunteerism in Greece. The case study of the authentic marathon.
The history of an idea: the permanent Olympic Games in Athens
Chatziefstathiou, D., Choutas, N. and Albanidis, E. 2014. The history of an idea: the permanent Olympic Games in Athens.
An evaluation of the legacies of sporting mega events on social capital in Greece: final report to the European Commission for the Intra-European Marie Curie Fellowship
Chatziefstathiou, D. 2015. An evaluation of the legacies of sporting mega events on social capital in Greece: final report to the European Commission for the Intra-European Marie Curie Fellowship. European Commission.
Social capital and sports participation in Greece. The case study of the runners at the Authentic Marathon
Chatziefstathiou, D., Kaplanidou, K. and Papadimitriou, D. 2015. Social capital and sports participation in Greece. The case study of the runners at the Authentic Marathon.
The impact of sport on the development of social capital: a systematic literature review
Chatziefstathiou, D. 2014. The impact of sport on the development of social capital: a systematic literature review.
A contemporary Olympic discourse. Sport for development and international relations
Chatziefstathiou, D. 2013. A contemporary Olympic discourse. Sport for development and international relations.
An evaluation of the impacts of mega sporting events on social capital
Chatziefstathiou, D. 2013. An evaluation of the impacts of mega sporting events on social capital.
Olympism, sport for development and international relations: current challenges and stakes
Chatziefstathiou, D. and Henry, I. 2012. Olympism, sport for development and international relations: current challenges and stakes.
The Olympic Games and raising sports participation: a systematic review of evidence and an interrogation of policy for a demonstration effect
Weed, M., Coren, E., Fiore, J., Wellard, I., Chatziefstathiou, D. and Suzanne, D. 2015. The Olympic Games and raising sports participation: a systematic review of evidence and an interrogation of policy for a demonstration effect. European Sport Management Quarterly. 15 (2). https://doi.org/10.1080/16184742.2014.998695
An evaluation of the legacies of sporting mega events on social capital in Greece: Marie Curie actions: periodic report
Chatziefstathiou, D. 2015. An evaluation of the legacies of sporting mega events on social capital in Greece: Marie Curie actions: periodic report. European Commission.
Karen
Van Vuuren-Cassar, G., Swain, J., Rossato, C. and Chatziefstathiou, D. 2014. Karen. in: Armour, K. (ed.) Pedagogical Cases in Physical Education and Youth Sport Routledge. pp. 263-275
An evaluation of the legacies of sporting mega events on social capital in Greece: Marie Curie actions: mid-term report
Chatziefstathiou, D. 2014. An evaluation of the legacies of sporting mega events on social capital in Greece: Marie Curie actions: mid-term report. European Commission.
Active citizens and public policy: the example of the London 2012 Olympic Games
Chatziefstathiou, D. 2012. Active citizens and public policy: the example of the London 2012 Olympic Games. International Journal of Sport Management, Recreation and Tourism. 9, pp. 23-33. https://doi.org/10.5199/ijsmart-1791-874X-9b
Changes and continuities of the ideology of Olympism in the modern Olympic movement
Chatziefstathiou, D. 2012. Changes and continuities of the ideology of Olympism in the modern Olympic movement. in: Dichter, H. and Kidd, B. (ed.) Olympic Reform Ten Years Later London Routledge.
Changes and continuities of the ideology of Olympism in the modern Olympic movement
Chatziefstathiou, D. 2011. Changes and continuities of the ideology of Olympism in the modern Olympic movement. Sport in Society. 14 (3), pp. 332-344. https://doi.org/10.1080/17430437.2011.557269
Involving the further and higher education sector
Chatziefstathiou, D. 2012. Involving the further and higher education sector. in: Girginov, V. (ed.) Handbook of the London 2012 Olympic and Paralympic Games Routledge.
Olympism: a learning philosophy for physical education and youth sport
Chatziefstathiou, D. 2011. Olympism: a learning philosophy for physical education and youth sport. in: Armour, K. (ed.) Introduction to Sport Pedagogy for Teachers and Coaches: Effective learners in physical education and youth sport Harlow Pearson. pp. 90-101
A man or a myth
Chatziefstathiou, D. 2012. A man or a myth. in: Lenskyj, H. and Wagg, S. (ed.) The Palgrave Handbook of Olympic Studies Basingstoke Palgrave Macmillan.
The contemporary global Olympic movement
Chatziefstathiou, D. 2012. The contemporary global Olympic movement. Global Sports Law and Taxation Reports.
Un consensus négocié pour les valeurs Olympiques et Paralympiques
Chatziefstathiou, D. 2012. Un consensus négocié pour les valeurs Olympiques et Paralympiques. ENA [École Nationale d'Administration] hors les murs.
Managing the Olympic experience: challenges and responses – Editorial comment
Chatziefstathiou, D. and Henry, I. 2012. Managing the Olympic experience: challenges and responses – Editorial comment. European Sport Management Quarterly. 12 (4), pp. 313-315. https://doi.org/10.1080/16184742.2012.700723
Olympic education and beyond: Olympism and value legacies from the Olympic and Paralympic Games
Chatziefstathiou, D. 2012. Olympic education and beyond: Olympism and value legacies from the Olympic and Paralympic Games. Educational Review. 64 (3), pp. 385-400. https://doi.org/10.1080/00131911.2012.696094
Discourses of Olympism: From the Sorbonne 1894 to London 2012
Chatziefstathiou, D. and Henry, I. 2012. Discourses of Olympism: From the Sorbonne 1894 to London 2012. Basingstoke Palgrave Macmillan.
Coubertin’s political manoeuvres in 1896 Athens Games
Chatziefstathiou, D. 2008. Coubertin’s political manoeuvres in 1896 Athens Games. The Podium of Social Sciences. 54, pp. 32-53.
Defining 'Olympism' in the discourse of high/late modernity
Chatziefstathiou, D. 2006. Defining 'Olympism' in the discourse of high/late modernity.
Developing a physical activity legacy from the London 2012 Olympic and Paralympic Games: a policy-led systematic review
Weed, M., Coren, E., Fiore, J., Wellard, I., Mansfield, L., Chatziefstathiou, D. and Dowse, S. 2012. Developing a physical activity legacy from the London 2012 Olympic and Paralympic Games: a policy-led systematic review. Perspectives in Public Health. 132 (2), pp. 75-80. https://doi.org/10.1177/1757913911435758
Developing a physical activity, sport and health legacy from the London 2012 Olympic and Paralympic Games
Mansfield, L., Weed, M., Coren, E., Fiore, J., Wellard, I., Chatziefstathiou, D. and Dowse, S. 2009. Developing a physical activity, sport and health legacy from the London 2012 Olympic and Paralympic Games. Department of Health.
The diffusion of International and Olympic sport through regional games: A comparison of pre- and post-Second war contexts
Chatziefstathiou, D., Weed, M., Coren, E., Fiore, J., Wellard, I., Mansfield, L. and Dowse, S. 2009. The diffusion of International and Olympic sport through regional games: A comparison of pre- and post-Second war contexts. Department of Health.
London 2012, governmentality and youth
Chatziefstathiou, D. 2009. London 2012, governmentality and youth.
The Olympic reformations in the history of the modern Olympic movement
Chatziefstathiou, D. 2009. The Olympic reformations in the history of the modern Olympic movement.
The 'value' of the Olympic values: an exploration of the Olympic sponsorship program
Chatziefstathiou, D. 2007. The 'value' of the Olympic values: an exploration of the Olympic sponsorship program.
Towards the development of the 2012 London cultural Olympiad: the nature of the ideology of Olympism in the discourse of Great Britain
Chatziefstathiou, D. 2007. Towards the development of the 2012 London cultural Olympiad: the nature of the ideology of Olympism in the discourse of Great Britain.
Reading Baron Pierre de Coubertin: the contested nature of Olympism in terms of race and gender
Chatziefstathiou, D. 2007. Reading Baron Pierre de Coubertin: the contested nature of Olympism in terms of race and gender.
Accessing evidence and analysis
Chatziefstathiou, D. 2010. Accessing evidence and analysis.
Laws, policies and the Olympic movement
Chatziefstathiou, D. 2010. Laws, policies and the Olympic movement.
Can Olympism inspire lifelong learning? Olympic values as philosophy of life
Chatziefstathiou, D. 2010. Can Olympism inspire lifelong learning? Olympic values as philosophy of life.
Olympic and Paralympic Games 2012: Magic dust or turn to dust?
Chatziefstathiou, D. 2010. Olympic and Paralympic Games 2012: Magic dust or turn to dust?
Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic movement
Chatziefstathiou, D. 2010. Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic movement. Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic movement. Institute of Historical Research, University of London, UK Feb 2010
Olympic values in transition: Historical challenges and opportunities
Chatziefstathiou, D. 2010. Olympic values in transition: Historical challenges and opportunities.
The contribution of HLST Olympic interest group in higher education
Chatziefstathiou, D. 2010. The contribution of HLST Olympic interest group in higher education.
Governmentality, youth and London 2012
Chatziefstathiou, D. 2010. Governmentality, youth and London 2012.
Active citizens, governmentality and London 2012
Chatziefstathiou, D. 2010. Active citizens, governmentality and London 2012.
Coubertin's political manoeuvres in the 1896 Athen's games
Chatziefstathiou, D. 2010. Coubertin's political manoeuvres in the 1896 Athen's games. Social Sciences Journal. 54.
Governmentality, youth and London 2012
Chatziefstathiou, D. 2010. Governmentality, youth and London 2012. in: Barney, R., Forsyth, J. and Heine, M. (ed.) Rethinking matters Olympic: Investigations into the socio-cultural study of the Olympic movement University of Western Ontario, Canada International Centre for Olympic Studies. pp. 508-515
Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic movement
Chatziefstathiou, D. and Henry, I. 2010. Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic movement. in: Girginov, V. (ed.) The Olympics: a critical reader London, UK Routledge. pp. 123-134
Hellenism, Coubertin and the modern Olympic movement
Chatziefstathiou, D. 2010. Hellenism, Coubertin and the modern Olympic movement. in: Chatziefstathiou, D. and Georgoulas, S. (ed.) Sport in society and the society of sport: theory, methodology and research Greece Nhmerths. pp. 221-234
Sport in society and the society of sport: theory, methodology and research
Chatziefstathiou, D. and Georgoulas, S. 2010. Sport in society and the society of sport: theory, methodology and research. Greece Nhmerths.
British Asians and football: Culture, identity, exclusion
Chatziefstathiou, D. 2008. British Asians and football: Culture, identity, exclusion. European Sport Management Quarterly. 8 (2), pp. 207-208.
Pierre de Coubertin's ideology of beauty from the perspective of the history of ideas
Seagrave, J. and Chatziefstathiou, D. 2008. Pierre de Coubertin's ideology of beauty from the perspective of the history of ideas. in: Barney, R., Heine, M., Warmsley, K. and MacDonald, G. (ed.) Pathways: Critiques and Discourse in Olympic Research Ontario, Canada International Centre for Olympic Studies. pp. 31-43
Olympism, governmentality and technologies of power
Chatziefstathiou, D. and Henry, I. 2008. Olympism, governmentality and technologies of power. in: Barney, R., Heine, M., Warmsley, K. and MacDonald, G. (ed.) Pathways: Critiques and Discourse in Olympic Research Ontario, Canada International Centre for Olympic Studies. pp. 320-337
The changing nature of Olympism in the modern Olympic era
Chatziefstathiou, D. 2009. The changing nature of Olympism in the modern Olympic era. Interdisciplinary Institute of European Studies, Analyses and Planning.
Defining 'corruption' in the modern Olympic movement
Chatziefstathiou, D. 2007. Defining 'corruption' in the modern Olympic movement. in: Georgoulas, S. (ed.) Criminology in Greece Today Athens ΚΨΜ Publications.
The aesthetic Olympic visions of Baron Pierre de Coubertin
Segrave, J. and Chatziefstathiou, D. 2009. The aesthetic Olympic visions of Baron Pierre de Coubertin. Esporte e Sociedade. 4 (12).
Qualitative content analysis of Coubertin's six selected writings
Chatziefstathiou, D. 2001. Qualitative content analysis of Coubertin's six selected writings.
Hellenism, Coubertin and Modernity in the discourse of modern Olympic Movement
Chatziefstathiou, D. 2004. Hellenism, Coubertin and Modernity in the discourse of modern Olympic Movement.
Defining 'corruption' in the modern Olympic movement
Chatziefstathiou, D. 2006. Defining 'corruption' in the modern Olympic movement.
Cultural imperialism and the diffusion of Olympic sport in Africa: a comparison of pre- and post- Second World War contexts
Chatziefstathiou, D., Henry, I., Al-Tauqi, M. and Theodoraki, E. 2006. Cultural imperialism and the diffusion of Olympic sport in Africa: a comparison of pre- and post- Second World War contexts. in: Crowther, N., Barney, R. and Heine, M. (ed.) Cultural Realism in Action: Critiques in the Global Olympic Trust The University of Western Ontario International Centre for Olympic Studies. pp. 278-292
Cultural imperialism and the diffusion of Olympic sport in Africa: a comparison of pre- and post-Second World War contexts
Chatziefstathiou, D., Henry, I., Al-Tauqi, M. and Theodoraki, E. 2008. Cultural imperialism and the diffusion of Olympic sport in Africa: a comparison of pre- and post-Second World War contexts. in: Ren, H. and DaCosta, L. (ed.) Olympic Reader Studies Barcelona Centre d'Estudis Olimpics.
Technologies of power, governmentality and Olympic discourses: a Foucauldian analysis for understanding the discursive constructions of the Olympic ideology
Chatziefstathiou, D. and Henry, I. 2009. Technologies of power, governmentality and Olympic discourses: a Foucauldian analysis for understanding the discursive constructions of the Olympic ideology. Esporte e Sociedade. 4 (12).
A systematic review of the evidence base for developing a physical activity, sport and health legacy from the London 2012 Olympic and Paralympic Games: report to funders
Weed, M., Coren, E., Fiore, J., Mansfield, L., Wellard, I., Chatziefstathiou, D. and Dowse, S. 2008. A systematic review of the evidence base for developing a physical activity, sport and health legacy from the London 2012 Olympic and Paralympic Games: report to funders. Canterbury, UK Physical Activity Network West Midlands on behalf of Regional Physical Activity Teams in the West Midlands, the East Midlands, the East of England, London and the South East.
Focus groups and young peoples' views of the Olympic and Paralympic Games
Mansfield, L., Chatziefstathiou, D., Curtis, H., Dray, K., Fiore, J. and Weed, M. 2009. Focus groups and young peoples' views of the Olympic and Paralympic Games.
Archival analysis and Olympic research
Chatziefstathiou, D., Mansfield, L. and Curtis, H. 2009. Archival analysis and Olympic research.
Olympic research and qualitative media analysis
Curtis, H., Mansfield, L. and Chatziefstathiou, D. 2009. Olympic research and qualitative media analysis.
An investigation of young athletes attitudes on fair play
Kabitsis, C., Chatziefstathiou, D., Harahousou, Y. and Albanidis, E. 2000. An investigation of young athletes attitudes on fair play.
Coubertin, colonialism and control of the spread of Olympic sport in Africa
Chatziefstathiou, D., Henry, I. and Theodoraki, E. 2004. Coubertin, colonialism and control of the spread of Olympic sport in Africa.
All sports for all people: the Socialist challenge, Coubertin and the ideology of 'popular' Olympism
Chatziefstathiou, D. 2006. All sports for all people: the Socialist challenge, Coubertin and the ideology of 'popular' Olympism. Kinesiologia Slovenica. 12 (2), pp. 13-22.
Olympic games (and Olympism)
Chatziefstathiou, D. and Malfas, M. 2003. Olympic games (and Olympism). in: Jenkins, J. and Pigram, J. (ed.) Encyclopedia of Leisure and Outdoor Recreation London Routledge.
International Olympic Committee
Chatziefstathiou, D. 2005. International Olympic Committee. in: Bartlett, R., Gratton, C. and Rolf, C. (ed.) Encyclopedia of International Sports Studies London Routledge.
Olympic sponsorship: evolution, challenges and impact on the Olympic Movement
Giannoulakis, C., Stotlar, D. and Chatziefstathiou, D. 2008. Olympic sponsorship: evolution, challenges and impact on the Olympic Movement. International Journal of Sports Marketing & Sponsorship. 9 (4), pp. 256-270.
Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic Movement
Chatziefstathiou, D. and Henry, I. 2007. Hellenism and Olympism: Pierre de Coubertin and the Greek challenge to the early Olympic Movement. Sport in History. 27 (1), pp. 24-43. https://doi.org/10.1080/17460260701231034
A systematic review of evidence for the potential of live sites to generate community and public health outcomes
Weed, M., Dowse, S., Chatziefstathiou, D., Lovell, J., Mansfield, L. and Wellard, I. 2010. A systematic review of evidence for the potential of live sites to generate community and public health outcomes. Dover National Health Service.