The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer

Journal article

Chatziefstathiou, D. 2007. The history of marketing an idea: the example of Baron Pierre de Coubertin as a social marketeer. European Sport Management Quarterly. 7 (1), pp. 55-80. https://doi.org/10.1080/16184740701270337
AuthorsChatziefstathiou, D.
Year2007
JournalEuropean Sport Management Quarterly
Journal citation7 (1), pp. 55-80
ISSN1746-031X
Digital Object Identifier (DOI)https://doi.org/10.1080/16184740701270337
Publication process dates
Deposited08 Nov 2010
Output statusPublished
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